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Key proposals at a glance

  • Greater discretion over product review frequency â€� risk-based, instead of annual reviews for each product
  • New definition for larger commercial insurance customers, replacing 'contracts of large risks' which excludes these contracts from the insurance conduct rules
  • Broadened exclusion for bespoke contracts from the rules to include all non-investment insurance products
  • Co-manufacturers (retail and commercial) will have the option to select a lead firm for product governance compliance. The lead firm must either be an insurer or a Lloyd’s managing agent The lead firm will be responsible for:
    • product governance compliance
    • customer disclosure documents
    • redress in the event of any breach
  • Non-UK insurance customers and insured risks exempt from insurance conduct rules
  • Removal of minimum 15-hour CPD requirement
  • Removal of employersâ€� liability notification and reporting requirements
  • Removal of product-specific rules for PPI, GAP insurance and packaged bank accounts
  • Annual product governance review requirements retained for funeral plan providers

Context

In May 2025, the FCA published . This sets out proposals aimed at reducing the compliance burden on insurers and creating more opportunities for growth, particularly in the UK’s commercial insurance sector.

These proposals are part of the broader initiative to boost UK growth and competitiveness (see ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in the UK’s article here), in line with the FCA’s secondary international competitiveness and growth objective, and were a key action identified by the FCA in its review of requirements (). The government’s ask for FS regulators to “regulate for growth not riskâ€� has challenged the FCA to consider the differing protection needs of commercial and retail consumers and eliminate overlapping rules.

Implementing the proposals in the CP can reduce costs, redirect resources in line with greatest risk and need, and improve regulatory certainty. It is therefore also an opportunity for individual insurers to improve their own competitive position � while also reinforcing the UK’s role as the international centre of commercial insurance.

London market insurers have long advocated that conduct rules should be more proportionate to the complex, commercial business they write for large, sophisticated clients. The FCA proposals have so far received a largely positive industry response, although some have called for further action in certain areas, such as excluding brokers and managing agents from being designated the lead in a co-manufacturing arrangement.

The FCA is giving insurers the flexibility to decide whether to adopt the changes or continue to apply existing rules. Firms can consider what the changes could mean for them and tailor their approach to suit:

  1. Full adoption of new rules
  2. Hybrid approach � cherry pick proposals delivering the greatest benefits and continue with existing approaches where no discernible benefit is to be realised, or the cost of implementation would outweigh the benefits
  3. Maintain the status quo

Each has pros and cons which will be unique to each insurer, its customers and business model. 

Overview of FCA proposals

New definition for larger commercial insurance customers

The new definition retains the product-specific elements of the 'contracts of large risks' definition, and aligns it to the organisation size thresholds for Financial Ombudsman Service (FOS) eligibility:

  • Employee threshold has been reduced to 50 (from 250)
  • Turnover threshold lowered to £6.5 million (from £12.8m) and
  • Balance sheet thresholds lowered to £5 million (from £6.2m)

Under the proposals, a greater number of contracts for commercial customers will fall outside the scope of the insurance conduct rules, easing the regulatory burden for firms. This provides much needed proportionality, recognising the differing protection levels needed by commercial customers. 

Considerations

Is enough commercial business written for the costs savings to outweigh any implementation costs?

Is a harmonised approach to defining customers (retail and commercial) easier from a cost, process and compliance monitoring perspective?

Is there a sufficiently rigorous process to identify and document which customers meet the new “larger commercial� definition?


Product review frequency — removal of annual review requirement

The FCA is proposing to replace the 12 month minimum product review requirements for non-investment insurance products in PROD 4 with risk-based frequency.

At first glance, this change will be a welcome relief, particularly for products with low or stable risk profiles or with low sales volumes. However, transitioning to a 'risk-based' approach comes with its own set of challenges. It is crucial to meticulously define the review frequency based on risk, document the rationale, and integrate this into the product review framework to ensure compliance with the rules.

The FCA intends to set out the minimum factors firms will need to consider when making these judgements. Whilst these will help to align approaches to regulatory expectations, the number and scope of these factors will determine how attractive � or complicated � the risk-based approach will be.

These changes offer flexibility and proportionality, but also the potential for more complex administrative requirements to track, execute, monitor and action product reviews that could be happening at different times and different frequencies

Considerations

How will we need to adapt our product review framework to accommodate ‘risk-based� review cycles?

Could some review cycles end up being more frequent?

What triggers will initiate a review outside of the agreed frequency?

Is the simplicity of an annual review cycle better for our products?

For products with stable risk profiles or lower sales volumes, would we still be able to identify emerging issues in a timely way?


Lead co-manufacturer for product governance compliance

Where more than one firm is involved in the manufacture of an insurance product (co-manufacturers), they will be given the flexibility to appoint a lead insurer responsible for compliance with the insurance manufacturer’s product governance obligations in PROD 4.2 � for example, conducting the fair value assessment. As a related point, the selected lead manufacturer would also be solely responsible for the production of the IPID.

The lead insurer will be responsible for any breaches and claims that require redress. The designated lead must be an insurer or a Lloyd’s managing agent and have sufficiently significant involvement in the manufacture of the product. This flexibility will be welcomed as it prevents redundant processes and assessments, reduces costs for firms, and eliminates repetitive data requests to distributors. Additionally, it aims to better support innovation in the market. However, depending on individual co-manufacturing arrangements, some co-manufacturers may be reluctant to take on full responsibility for the product.

Considerations

How will we clarify the division of responsibilities? Are our current contractual arrangements and policy wordings suitable or need to be reviewed and, potentially, re-negotiated?

For non-lead firms, how will a reasonable assurance that obligations are being met by the lead manufacturer be obtained?

For lead firm, should lead / follow clauses be revisited given the lead firms liability for redress?


Exemption for bespoke contracts

Currently, the PROD 4.2 applies to the majority of insurance products. Alongside changes to the definition of commercial customers the FCA proposes to broaden the bespoke contracts exclusion to include all bespoke non-investment insurance contracts. This is a meaningful change as it currently only applies to intermediary co-manufacturers. This will give insurers greater flexibility to design products for sophisticated customers within the guidelines set by FCA.

Considerations

Do we have a robust process to determine whether a contract is ‘bespoke�?

Are bespoke contracts a sufficiently material section of our portfolio to justify a differentiated approach?

Do the FCA’s bespoke contract indicators/guidelines reduce the practical use of the exclusion?

Non-UK business exempt from conduct rules

The FCA currently applies its requirements to all customers of UK insurers, including those outside of the UK. Many of these customers will also be covered by their own local regulations for consumer protection, leading to overlapping or even conflicting requirements.

The FCA proposes that, where both the customer and the insured risk are outside of the UK, UK conduct rules will not apply. This means these policies will not be subject to potentially duplicated requirements in the UK and overseas. This will have a material impact - the Lloyd's Market Association report estimates that over 85% of Lloyd� business originates outside the UK.1

Considerations

Do we have a sufficiently robust system for determining the location of the policyholder and risk location?

Is there sufficient training available to the first line to be able to determine and document this correct? 

Are we aware of, and compliant with, local regulatory requirements that would continue to apply?

Training and competency: removal of minimum 15-hour CPD requirement for non-investment insurers and funeral plan distributors, and the associated record keeping requirements

The requirement for ongoing training and development for all employees will continue. However, the removal of this prescription allows firms to tailor training requirements to individual roles and responsibilities, reducing the administrative burden, and allowing staff to spend more time undertaking their normal activities.

Considerations

How burdensome is the current approach; is tailored CPD required?

How will the CPD training requirements be determined and rationale evidenced?

Product-specific rules

The FCA is also considering removing specific conduct rules applying to guaranteed asset protection (GAP) insurance, packaged bank accounts and payment protection insurance given the harms they are designed to prevent are covered by other FCA requirements such as value measures reporting and the Consumer Duty, eliminating duplication.

Employers� Liability (EL) insurance notification and reporting: removal of the EL notification requirements and annual reporting requirements

Firms who are material compliant will no longer need to send the FCA their Directors' certificates and audit report annually, a process which was viewed as disproportionate. Instead, firms will be required to report any significant breaches. This will reduce the administrative burden for firms associated with this. 

Concluding thoughts

These changes demonstrate the FCA’s commitment to an outcomes-focused approach, differentiated by the needs of different customer cohorts, rather than a uniform application of rules.

As the changes will not be mandatory, this presents opportunities for firms to make the rules work the right way for their customers and business models, while also placing the onus on them to ensure the approach adopted does not negatively impact customer outcomes.

How ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in the UK can help

  • Integrating regulatory change into governance arrangements, risk appetite and risk tolerance frameworks, management decision-making, internal controls and reporting procedures and processes.
  • Supporting the creation of governance frameworks tailored to your business model, customer base, and risk profile. This includes formulating a strategy to determine the necessary risk-based review frequency and establishing a governance framework to evaluate and monitor it.
  • Regulatory support â€� conducting gap analyses between firms' current arrangements and FCA expectations.
  • Challenging thinking around proposed approaches â€� review and challenge of key inputs, assumptions and outputs.
  • Reviewing or updating policies for onboarding, risk assessment and sale processes & documents so that customers can be correctly classified using the new definition, and appropriate governance in place as a result.

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Dave Lennon

Insurance Regulatory Advice Director

ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in the UK

Alisa Dolgova

Insurance Prudential Regulation, EMA FS Regulatory Insight Centre

ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in the UK

Jennie Weaver

Regulatory Advisor, Regulatory Insights Centre

ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in the UK


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