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Within the complex landscape of transfer pricing, the introduction of generative artificial intelligence ("GenAI") is stirring up a new era of possibilities. But how is GenAI influencing this multifaceted field? What novel trends are emerging, propelled by GenAI advancements? And how should we incorporate this cutting-edge technology into the traditional transfer pricing approach? Delve into the discussion as we navigate the exciting intersection of GenAI and transfer pricing.

Join our host Brittany Hardin Tanguay as she poses the questions you asked at TP Minds held in San Francisco last December, to Thomas Herr, ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø US National Leader in Transfer Pricing & Innovation. Listen as Thomas reflects on how AI will automate and transform transfer pricing in the future.