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With back-to-school and seasonal shopping in full swing, we set out to explore the nuances of transfer pricing within the retail and consumer goods industry. Over the last 20 years, and more specifically in response to the COVID-19 Pandemic, the retail industry has had to evolve. This shift has resulted in the revaluation of transfer pricing for many retailers in a myriad of ways, such as reconsidering the source of value in a company’s supply chain, changes in consumer purchasing habits, and the datafication of consumers.

Our host Brittany Hardin Tanguay is joined by Diane Shkodina (Managing Director, Tax  – Transfer Pricing) and Nick Stavrakis (Managing Director, Tax  – Transfer Pricing) to discuss the challenges transfer pricing practitioners are facing with developing an arm’s-length transfer pricing range for North American retail distribution companies (and beyond).