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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That鈥檚 why 乐鱼（Leyu）体育官网 LLP established its industry-driven structure. In fact, 乐鱼（Leyu）体育官网 LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.
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Jeff Potter
Managing Director, US Deal Advisory & Strategy
Jeff is a Managing Director in 乐鱼（Leyu）体育官网 Strategy with over 15 years of delivering strategy, transformation and restructuring projects in professional services, consumer products, retail, aviation, and industrial industries. Currently, Jeff leads in many of our Deal Advisory and Strategy go-to-market programs and focuses on our marketing and campaign strategy, thought leadership creation, research and knowledge programs. Jeff is a Canadian Certified Professional Accountant and a BCom from the University of British Columbia.