To capture value in tech M&A, focus on revenue synergies, employee retention, and the customer experience.
As M&A activity starts to revive in 2024, tech companies face many challenges in making their transactions succeed. Deals are becoming increasingly complex, involving new technologies and business models, as well as the combination of organizations that may have very different cultures and processes. Success in this environment requires strategic integration planning and execution to capture value, foster growth, and minimize disruption.
乐鱼(Leyu)体育官网 conducted a survey of 150 U.S. executives involved in M&A decision-making to create the 2024 TMT M&A integration and value creation study.
Corporate and private equity buyers are focused on long-term value creation and growth, as well as navigating integration challenges such as achieving projected cost and revenue synergies, retaining talent, and incorporating technology systems effectively in their operations. To succeed in this evolving M&A landscape, companies must tackle these challenges head-on. Survey respondents say they will focus on employee retention and engagement strategies, improving the omni-channel and digital customer experience, and aligning sales and marketing functions.聽
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