â€� Trust in brand â€� Value for money offerings â€� Return and refund experience â€� Value for money offerings â€� Trust in brand â€� Stock availability Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Switchers 54% Critics 3% Ambassadors 43% Loyalty Satisfaction Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey co - created with EQUi T OR V alue Advisory