Website UX/ UI Ease of locating store Intuitive store layout Ease of searching the product In - app advertising Quality and range of products available Exclusive deals and bundle offers Real time inventory updates Personalised recommendations/ Wishlist Discount and offers 3.0 2.0 3.0 4.0 3.0 3.0 3.0 3.0 4.0 3.0 3.6 4.0 3.8 4.1 3.7 4.2 3.9 3.8 3.9 3.9 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 Rated on a scale of 1 - 5, 5 being highest Segment CX laggard CX leader Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey co - created with EQUi T OR V alue Advisory