â€� Value for money â€� Return/ refund experience â€� Range of offerings â€� Value for money â€� Customer support â€� Range of offerings Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Switchers 46% Critics 4 % Ambassadors 49 % Loyalty Satisfaction Dependents 1% Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co - created with EQUiTOR Value Advisory