â€� Reliable delivery experience â€� T rust â€� V alue for money â€� Service experience â€� Reliable delivery experience â€� T rust Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX surve y , conducted in collaboration with EQUi T OR V alue Advisory Switchers 48% Critics 3 % Ambassadors 49 % Loyalty Satisfaction