â€� Customer support â€� Range of offerings â€� Transparent communication â€� Trust â€� Loyalty programs â€� Purchase experience Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, conducted in collaboration with EQUiTOR Value Advisory Switchers 42 % Ambassadors 58% Loyalty Satisfaction